| Industry reports:
Asia Research undertakes two surveys on an annual basis:
The Buyer Survey – this telephone-based survey assesses the purchase decisions made by corporations who use research. Subject matters vary year-on-year according to what is pertinent for the industry. The 2010 survey covered general dynamics and trends in clients’ research buying behaviour, how clients select their agencies, clients’ brand awareness and usage of market research agencies, and their opinions of specific market research vendors in the market.
The Employee Survey – this on-line survey is conducted among individuals working either agency or client side. It assesses satisfaction with current employer overall and on a range of Employee Value metrics. In addition it understands the general dynamics of job switching in the industry and provides a benchmark for salaries across markets and management levels. Highlights from each survey are published in the Q1 and Q2 editions of Asia Research. The full report and data set from these surveys are available on a commercial basis from Asia Research. Brochures with further details on these surveys can be downloaded opposite. The surveys are designed to help agencies in their business planning, new business development, corporate communications, and HR policy and development. For more details contact: surveys@asiaresearch.com.sg
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